Prince Edward County Wineries

A Millennial’s Terroir Crash Course


I love wine. This shouldn’t come as much of a surprise as many millennials like myself are avid wine drinkers. I’m lucky enough to call Prince Edward County (or “The County” as we like to call it) home. With nearly 40 wineries, some of the best restaurants around, and the cutest bed and breakfasts you’ll ever see, The County has something for everyone!

Being part of this growing demographic of wine drinkers has its challenges though. Many of us have student loans to pay back in addition to the other costs associated with living such as rent, groceries, phone bills, certain online movie streaming services (who am I kidding- does anyone actually pay for Netflix??), etc., etc.. For me, as a student living in the city of Toronto half of the year, the expenses can add up. So how can I afford to try some of the best food and wine The County has to offer without having to sacrifice groceries or rent for the next month?

One word – Terroir (that means “dirt” in French for all you linguists out there).

Terroir is The Prince Edward County Winegrowers Association’s (PECWA) annual spring wine and food festival, which takes place May 14th 2016. Showcasing some of The County’s best local wineries, restaurants, artisan food producers and farmers at the historic Crystal Palace in Picton, you can sample your way through the best The County has to offer from 11 AM until 6 PM.


Tickets to Terroir are $45 at the gate. This gets you entry to the event as well as a tasting glass (that’s right, you even get swag) and 10 sample tasting tickets, but at $1 a ticket you’re going to want to buy more.

If you’re looking to do more than just taste, you can enjoy live music, free seminars and free wine tutorials with the professional wine educators from Adventures in Wine. Ah, free education.

If you’re like me (quite broke and very conscious of my budget), there are options to get all of the above PLUS entry into the Afterparty at the legendary Hayloft Dancehall… for free. I’ll give you a second to let that sink in… Good?

Seriously. As a Terroir volunteer, the people over at PECWA give you all those sweet, sweet Terroir hookups. You might not have considered volunteering since those mandatory hours you needed to graduate from high school. It’s ok. Gather up a group of friends, and volunteer together. The money you’ll save on admission can later be spent on accommodations (remember those cute B&Bs I told you about?) and make it a weekend getaway. Or buy even more tastings.

Whether you volunteer or not, Terroir is an excellent option for budget conscious culinary tourists, and an incredible introduction to everything The County has to offer.

For more information on volunteering, or to buy tickets, visit

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